moka arra srl

The italian coffee tradition since 1949

moka arra srl

The italian coffee tradition since 1949

moka arra african coffee company

chapter 1

moka harrar african coffee company

The story of Moka Arra coffee began in Florence in 1949, born from Corrado Cennini’s vision. In the aftermath of the war, he founded the “Moka Harrar African Coffee Company”.

From the very beginning, the quality of its blends and passion for coffee set the company apart in the Florentine and Tuscan landscape.

A clear identity, encapsulated since its origins in the historic motto: “Non è un caffè qualunque.”
Our memories

1949

moka arra african coffee company

chapter 1

moka harrar african coffee company

The story of Moka Arra coffee began in Florence in 1949, born from Corrado Cennini’s vision. In the aftermath of the war, he founded the “Moka Harrar African Coffee Company”.

From the very beginning, the quality of its blends and passion for coffee set the company apart in the Florentine and Tuscan landscape.

A clear identity, encapsulated since its origins in the historic motto: “Non è un caffè qualunque.”
Our memories
1949 moka arra
donna moka arra

The muse
of moka harrar

Silvano “Nano” Campeggi, renowned poster artist for American cinema, was commissioned to create the iconic image of the Brazilian woman, still an integral part of the company’s identity today.
silvano campeggi

1950

1980

The 1950s

Territorial
expansion

The arrival of Giampaolo Stacchini, the founder’s son-in-law and, at the time, company president, marked the beginning of an important process of territorial expansion for Moka Arra.

Later, his children Stefano and Silvia, together with grandchildren Duccio and Jacopo, contributed to the company’s growth, consolidating its position among Italian coffee producers both in Italy and abroad.
moka arra anni 50
moka arra anni 80

The 1980s

Moka arra
coffee roasters

A European Community regulation required companies to change their names if the brand referred to a geographic region but the raw materials were not primarily sourced from there. That’s how “Moka Harrar” became “Moka Arra.”
Our first headquarters
moka arra nuova sede

chapter 2

Innovation
and growth

In 2002, Moka Arra relocated from Via Galliano to the Florence/Osmannoro industrial area, expanding production with modern, state-of-the-art facilities.

In 2004, the company achieved UNI EN ISO 9001 quality certification, reflecting its ongoing dedication to excellence in every cup of coffee.

2000

2000 moka arra

Collections

New flavors,
new experiences

Staying true to its traditions while looking to the future, Moka Arra introduced new blends alongside its classic recipes: the 100% Arabica organic single-origin and Fiorenero, a blend created as a tribute to the city of Florence.
Discover Bio
Discover Fiorenero

2019

chapter 3

70 moka arra

70 years of coffee tradition

In 2019, Moka Arra celebrated its 70th anniversary, a milestone recognized by the Florence Chamber of Commerce for the company’s contribution to the region’s economic and social development.
70th anniversary celebrations
70esimo festa moka arra
Foto 70° - Giampaolo Stacchini

chapter 4

Our coffee journeys

Driven by its commitment to quality, the company visited key coffee-producing countries — including Guatemala, El Salvador, and Costa Rica — to deepen its knowledge of the coffee supply chain.
Photos from our journeys
2025 moka arra

Today

Tradition continues

Moka Arra remains family-run, carrying on the company’s tradition with the same passion as always.

Raw coffee is sourced from some of the world’s most renowned regions — including Central America, Africa, Indonesia, and Vietnam.

The company pays close attention to selection, favoring the same regions—and, whenever possible, the same plantations—to ensure consistently high quality.

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